Paid traffic refers to the web visitors driven to a website through paid advertising efforts. Unlike organic traffic that comes from search engines and social media, paid traffic is generated through various paid marketing channels such as Pay-Per-Click (PPC) ads, display ads, sponsored content, and social media ads. 👉 Click here to get to the…
Starting a new business can be exhilarating, but it’s important to have a solid marketing plan in place to ensure its success. In this article, I will guide you through the essential steps of creating a marketing plan specifically tailored for startups. From defining your end goal to leveraging effective marketing strategies, we’ll provide you…
Introduction I remember the days when I just started exploring digital marketing for the first time. I was feeling like somewhere there was information to learn, but I didn`t know what to look for. I decided to create Digital Marketing Roadmap that will help new digital marketers to learn basics of digital marketing. I`ve gathered…
The Rise of the Metaverse In today’s rapidly evolving digital landscape, the concept of the metaverse is gaining significant attention. The metaverse represents a virtual universe, a collective space where people interact and engage in immersive digital experiences. It is an interconnected network of virtual worlds, augmented reality, and other emerging technologies that offer vast…
What is NFT Marketing? In the rapidly evolving digital landscape, non-fungible tokens (NFTs) have emerged as a transformative force, revolutionizing various industries. NFT marketing involves utilizing these unique digital assets to drive brand awareness, customer engagement, and revenue generation. NFTs represent ownership of a specific digital item or collectible, verified through blockchain technology, and can…
In today’s highly competitive digital landscape, unleashing the power of marketing angles is essential to captivate customers and drive business success. Marketing angles refer to unique strategies and perspectives through which businesses position their products or services to attract and engage their target audience. In this article, we will explore the concept of marketing angles,…
As a startup founder or a C-level manager, you’re well aware of the crucial role that marketing plays in the success of your business. However, the challenge of limited resources can make it difficult to implement an effective marketing strategy. This is where a Fractional CMO can make a significant difference. In this article, we’ll…
Introduction In today’s fast-paced digital landscape, where data and privacy are of paramount concern, blockchain technology has emerged as a game-changer for the marketing industry. With its decentralized nature and ability to ensure trust, transparency, and security, blockchain holds immense potential for revolutionizing the way marketing campaigns are executed and managed. In this article, we…
What Is DeFi? Decentralized finance, or DeFi, refers to a new paradigm in the financial industry that leverages blockchain technology and smart contracts to enable peer-to-peer financial transactions without intermediaries. In simple terms, DeFi aims to recreate traditional financial services, such as lending, borrowing, trading, and investing, in a decentralized and transparent manner. Unlike traditional…
Every year we see new and surprising digital trends emerge, laying the groundwork for the future of marketing. Even in a year as challenging as 2021, we weren’t disappointed. What’s more, digital marketing trends in 2022 are expected to be some of the most revolutionary ever.The year began with the continued ascent of TikTok, which…