Why Me?

Calculated Outcomes: Data-Driven Marketing for Maximum Impact

In my marketing strategy, every decision is driven by a commitment to measurable outcomes and optimized performance. I focus on optimizing Customer Acquisition Cost (CAC) to ensure we acquire high-quality customers at the most efficient cost, maximizing the return on our marketing investment. Simultaneously, I work to enhance Customer Lifetime Value (LTV), ensuring long-term revenue growth by fostering strong, lasting customer relationships. I consistently track Return on Investment (ROI) to ensure our marketing dollars are generating more value than they cost, driving a profitable bottom line. By optimizing Conversion Rates, I ensure that our marketing efforts are effectively turning prospects into loyal customers, while increasing Average Order Value (AOV) through strategic upselling and cross-selling tactics. I carefully manage Cost per Lead (CPL) and Cost per Sale (CPS) to maintain cost-effective lead generation and sales conversion processes. Additionally, I leverage Unit Economics to ensure that our business model remains sustainable and scalable, driving profitability at every level. This results-driven, data-driven approach ensures that our marketing strategies are always aligned with clear objectives, delivering consistent, high-impact outcomes.

Technical Proficiency

Skilled in media buying platforms, DSPs, SSPs, and advanced ad technologies, ensuring campaigns consistently meet goals. 💻

Core Competencies & Skills

• ✅ Marketing Strategy & Execution
• ✅ Brand Management & Positioning
• ✅ Customer Acquisition & Retention
• ✅ Media Buying & Campaign Optimization
• ✅ Data Analytics & Consumer Insights
• ✅ Team Leadership & Development

Education & Certifications

• ✅Bachelor’s Degree in Digital Marketing
• ✅Master in Digital Marketing and eCommerce
• ✅Master of Business Administration – MBA
• ✅Over 170 Certifications from Top Companies

I hold a Bachelor’s and Master’s degree in Digital Marketing, an MBA, and—because I can’t get enough of learning —over 150 certifications from companies and institutions like AdForm, Adelphic, Ahrefs, Amazon, Apple, Allegro AppsFlyer, Basis Technologies, Criteo, Deep Intent, Digital Marketing Institute,Eskimi, GetResponse, Google, Gum Gum, Hubspot, Impact.com, IE Business School, LinkedIn, Lifesight, Magnite, MediaMath, Meta, Microsoft, Outbrain, Pinterest, Project Management Institute, Product School, Quantcast, Semrush, Snapchat, Spotify, StackAdapt, Teads, The Trade Desk, University of Helsinki, University of Nicosia, University of South Florida, Illinois Institute of Technology, University of Colorado Boulder, University of London, University of Virginia, University of California, Yahoo, Yandex, Reddit, Columbia University, Yale University, Emory University, Northwestern University, Copenhagen Business School, The State University of New York, University of Leeds, University of Virginia, S.P Jain Institute, Università Bocconi, Xbox, Adobe, University of Pennsylvania more that confirms my knowledge in Digital Marketing.

Certifications

Worked with 268 clients in 28 different niches. Media Buying. Managed over $10,000,000 in ad spend across diverse marketing channels, including
Google Ads(Search, GDN, YouTube Ads), Meta (Facebook Ads), TikTok, X, Microsoft Ads, Linkedin Ads, Twitter Ads (X), Snapchat Ads, Quora Ads, Criteo, Twitch Ads, MGID, Applovin, Appnext, Equativ, Hawk DSP, Mediasmart, Splicky, SmartyAds, TrafficStars, TrafficJunky, Exoclick, Targetoo, Pinterest, Reddit Ads, Apple Ads, Taboola, Outbrain, Revcontent, Teads, DV360, AdForm, Eskimi, Emerse, Unity, IS, Amazon DSP, Yahoo DSP, Zeta DSP, Evadav, AdMaven, PropellerAds, Zeropark, Adsterra, Push.House, Clickadu, PusshGround, ReklamStore DSP, TTD, AppSamurai, Kadam, and other platforms, programmatic DSP budgets, with a maximum monthly spend of $100,000 per channel. Revenue Growth. Achieved 258% revenue growth by adding new traffic sources and driving 300% ROAS for agency clients through strategic optimization and innovative marketing solutions. For analytics used Google Analytics 4 (GA4), Appsflyer, Firebase, MixPanel, Piwik Pro, Adobe Analytics, BigQuery, Bemob, Binom

What I Bring to the Table

• Digital Marketing Expertise 🌐
  I bring advanced knowledge across tools and channels, including programmatic advertising, Google Ads, paid social media, affiliate marketing and emerging technologies. This ensures a comprehensive, future-ready approach to your marketing efforts.
• Data-Driven Strategies 📊
  Leveraging analytics and consumer insights, I design campaigns that maximize ROI while optimizing resource use. My technical background in HTML, CSS, JavaScript, Python, SQL, Power BI, and Tableau ensures data is transformed into actionable strategies.
• Proven Leadership 🤝
  I excel at building and leading high-performing teams. Through mentorship and collaboration, I foster innovation and deliver results that consistently exceed expectations.
• Lifelong Learning 🎓
  With a Bachelor’s and Master’s degree in Digital Marketing, an MBA, and 170+ certifications from industry leaders like Google, Meta, and HubSpot, I stay ahead of trends to deliver cutting-edge solutions.

Let’s Collaborate 🤝
I’m passionate about using marketing and technology to drive growth and innovation. If you’re seeking a results-driven CMO to elevate your brand, let’s connect to discuss how I can contribute to your success.